Young people don’t just listen to urban music. They dress like it. Fashion is all over the lyrics, setting trends before they even hit the streets. So we turned those lyrics into real wardrobe upgrades. On SoundCloud, whenever an artist mentions a clothing item, a timed comment drops with a discount code for that exact piece on Depop. Hear the bar. Hunt the code. Cop the drip. DEPOP-UP’S: Turn bars into wardrobe upgrades.