Karim wearing three stacked pairs of sunglasses

Beerus is the alter ego of an Alicante-born creative, currently based in Madrid, creating at the intersection of advertising, culture and whatever the fuck comes next.

He likes asking questions that probably shouldn’t be asked. Then seeing what happens. Sometimes they make sense. Sometimes they don’t. Usually, the latter is where things get weird.

His work has been recognised at Cannes Lions and other places where adults sit around judging ideas and handing out metal. His work on Signal Tales landed him in Forbes Spain as the 4th best young creative in the world. Somehow, that happened.

Sometimes he asks himself:

— Can we get sued?

Usually, that’s when things get interesting.

So far, nobody has.

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← Back to work About / 2026
THE SHORT VERSION

He believes the best ideas are the ones that might get you sued.

EXPERIENCE 01
PUBLICIS / LE PUB

Creative Copywriter & Art Director

Oct 2024 – Present

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