LOWER BODYSPRAY

Gen Z guys are taking grooming further than ever, wanting to smell good from head to toe — literally. But regular body sprays can sting when used below the belt. So we created two alcohol-free fragrances specially made for the lower body. To launch them, we made 10-second ads that went viral and a print and outdoor activation where guys could literally scratch and sniff a giant pair of balls to discover the scent. Because if you’re going to spray down there, you better know what you’re getting into.